Help Forums/Using Paper.li /About Paper.li

What is Paper.li?

Kelly Hungerford
posted this on April 13, 2011 12:54

Screen_Shot_2014-03-13_at_12.57.07_AM.pngWhat is Paper.li? (pay-per-lee)

Paper.li is a content curation service that let's you turn socially shared content into beautiful online newspapers and newsletters.  But more than that it's an easy to use, powerful tool that helps you save time by surfacing content (blogs, articles, sites, video,images) and people who are interested in the same topics that you are! 

How does it work?

You tell us what what type of content or topics you would like us monitor and we round it up daily, or weekly, and present it to you in the form of an online newspaper. Then we send out email alerts, Tweets and social posts on your behalf letting your community know when the latest edition of fresh content is online. 

We save you the time and hassle of manually scouring the web (and multiple sources) to find the content you're looking for and deliver it to you automatically, daily or weekly. 

 

What is online content curation? 

Online content curation is the organizing, filtering, presenting and sharing of the most relevant digital content for a specific audience. To surface content that means something to you, and your audience, requires both technology and people working together. A content curation platform can never replace the expertise of the human content curator, so we do our best to make the gathering part of curating content easy so you can filter and edit. 

We believe that people (and not machines) are the ones qualified to make that final selection of content needed in order to identify the content that matters most to them, and for their audiences. We also believe that these same people can greatly help their own communities to find their way through this “massive content world” we live in. 

 

Why should I make a Paper.li? 

Because Paper.li can save you time. Our service is used by tens of thousands of marketers, researchers, businesses, hobbyists on a daily basis for monitoring and marketing purposes. 

 

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You can learn more about how the Paper.li community our service on the Paper.li Community blog.  (By the way, the people in this article's main image are a few of the awesome members of this community!)

 

How does Paper.li work?  

 

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With a Twitter or Facebook account, you can log-in and create a paper. You choose your content streams and can create queries and searches based on Twitter users, #tags, keywords, Facebook, your own Twitter timeline, Google+ users, Youtube videos, RSS feeds and more. 

After you have chosen your sources, we go to work. Behind the scenes, it goes something like this: we extract all fetchable posts that meet your search criteria and contain a link to either an article, video or image that paper.li is able to "read" and present on a paper.

We don't hire any writers to "write content" for papers, all content you see has been curated into a paper via a publisher and the sources they have configured. 


I’ve created a Paper.li, now what? 

  • Promote it! Automatically tweet out your paper.li's URL by activating a promo-post or tweet on Facebook, Twitter, and/or LinkedIn.  Manually share your paper using the Share button on top of your paper, or curate and share just a few favorite pieces of content with our Multi-share across Twitter, FB, Linkedin, G+...

  • Embed it! You can embed a widget or iframe your paper on your website, bringing your readers fresh content, automatically, on a daily basis.  

  • Email it! Our Daily Digests and Curated Email Newsletters are perfect for delivering topic relevant content to your subscribers' inboxes on a daily or weekly basis. 

 

How does Paper.li affect search engine rankings and affect SEO? 

Your papers are optimized for SEO and a strong title, subtitle and Editor's note will help your paper get discovered and surfaced with search engines. 

What are you doing to give credit where credit is due?

We appreciate and value the entire publishing value chain and believe everyone should get recognition for the part they play in sharing and curating: publishers, News Spotters and the site or author of the content. 

 

Publisher: a publisher of a paper is recognized by their own community for delivering good, topic relevant content when it saves them their own time in going out and finding it themselves.

The recognition a publisher receives can come in many different ways: views of their paper, open rates on emails, RTs, shares and last, but not least, a good old fashioned "thank you" from someone who appreciates the content they curate.   

News Spotter: a News Spotter is someone who shares a url that is curated into a paper. A News Spotter is recognized for the content they share with a @username mention in a Promo-Tweets and the tweet being displayed alongside the image, video or article. 

Site or Author of content:Content authors and sites can count on traffic being driven back to them with a direct link back to the hosting article or site from a paper at any time. 

 

What about mentions and @replies on Twitter. Am I "spamming" my followers?

We believe that recognition to everyone involved in the curation process is important, and we let you decide if you will tweet automatically, or manually.

If you choose to promote your paper automatically, we will help you by selecting mentions for your News Spotters for that edition. If you choose to promote your Paper.li manually, you easily modify the tweet and choose your own News Spotter mentions and text for that edition.

For automatic promotional tweets, we have a 48 hour "one tweet policy" in place: no News Spotter will be mentioned more than once with a 48 hour period. This is to make certain that mentions don't get out of control. 

 

What if News Spotters don't want to be mentioned? 

Anyone that does not want to be mentioned in a Paper.li promo-tweet can send us a tweet @newscrier and they will be automatically blacklisted from mentions, or they can tweet us directly @paper_li and we'll manually place them on the blacklist. 

Lastly, Paper.li publishers can also blacklist News Spotters directly from their paper. So if you find the content you tweeted curated into a paper, but prefer not to be a part of that publisher's future online editions, drop them a tweet and they place you on their paper's blacklist.

What if blogger or content provider doesn't want his or her content to be published? 

It's true that we cannot control Tweeps from sharing content that they find, but we can control what shows up for discovery on the pages of a Paper.li.

Any site owner that doesn't wish to have traffic driven to their website can contact us and ask to be blacklisted. We will make sure that their site's domain is no longer processed on the pages of a Paper.li.

Note to site owners! We can help ensure that your content is not discovered on the pages of a Paper.li, however we can't ensure that your publicly available content is not picked up by other curation platforms.

 

What does it cost?  

A desire for discovery! Our basic service is free of charge!

 

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PRO badge.png  We also offer a $9 per month, per paper Pro package with loads of bells, whistles and additional features that can help you save time, build community and market your business.  Learn more 

 

Last updated:  Julia Yaziji, July 3, 2014

 
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