Paper.li is content curation service that enables you to become Editor-in-Chief of your own news site and publish topic based newspapers from content you find anywhere on the web.
What is online content curation?
Simply put, online content curation is the organizing, filtering, presenting and sharing of the most relevant digital content for a specific audience. To surface content that means something to you, and your audience, requires both technology and people working together. A content curation platform can never replace the expertise of the human content curator, so we do our best to make the gathering part of curating content easy so you can filter and edit.
In fact, we believe that people (and not machines) are the ones qualified to make that final selection of content needed in order to identify the content that matters most to them, and for their audiences. We also believe that these same people can greatly help their own communities to find their way through this “massive content world” we live in.
Besides curating as the act of organizing, content curation is also playing a key role in today's shift from broadcast marketing to marketing through content, or Content Marketing.
So what is content marketing?
Simply put "Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience - with the objective of driving profitable customer action. " Content Marketing Institute. Learn more about content marketing here.
Why should I make a Paper.li?
As a modern day marketer, you understand the value of curated content in your content marketing strategy. Paper.li is a utilitarian tool that can help your content marketing efforts
attract the right audience
drive traffic to your site or blog
engage with your influencers
establish thought leadership
deliver engaging content
Whether our Paper.li publishers consciously know it or not, they are content marketers!
How else can Paper.li help me?
Paper.li is used by tens of thousands of people, business, and organizations already on a daily basis. Paper.li is always used for
Paper.li is easy to set up and extremely effective in surfacing the most relevant content being shared around the topic you choose. Use Paper.li to
monitor industry competition
surface trending topics and content
identify experts, sites and sources
to promote an event
for a community newsletter
to build community
To get more ideas of how the community is putting Paper.li to work for them visit our Community blog.
So how does Paper.li work?
Anyone with a Twitter or Facebook account can log-in and create a paper. We provide you with easy to use tools to select your content. You choose your content streams and can create queries and searches based on Twitter users, #tags, keywords, Facebook, your own Twitter timeline, Google+ users, RSS feeds and more.
After you have chosen your sources, we go to work. Behind the scenes, it goes something like this: we extract all tweets that include URLs based on your content selection we extract the content found on these URLs:
text, e.g. blog post, newspaper article
photo, e.g. Flickr, yfrog, Twitpic, ...
video, e.g. YouTube, Vimeo, Dailymotion, ...
analyze the extracted text for language ( EN, ES...) and for topic, e.g. Politics, Technology, ...
surface the day's most relevant articles (using paper.li magic)
construct a newspaper frontpage using the filtered articles, photos and videos
Please note: Currently Facebook and Twitter are seen as two separate accounts by Paper.li. This means papers created under one account will only show under paper settings for that account. If you create a Paper.li under your Facebook account, it will not be visible in your Paper Settings when you are logged in under your Twitter account. And vice versa. We are working to change this.
I’ve created a Paperli, now what?
Promote it! Tweet out your paper.lis url using the Paper.li Promo-tweet, or manually at the top of your paper, or curate and share just a few favorite pieces of content with our Multi-share across Twitter, FB, Linkedin, G+...
You can also embed your entire paper on your website via the Nomad embed or just the topics sections and featured articles with the Headlines Widget.
How does Paper.li affect search engine rankings and affect SEO?
Articles on Paper.li are optimized for SEO. We link to all the sources used. Our main focus is optimizing for social sharing, which is the fastest growing way that readers are discovering content.
What are you doing to give credit where credit is due?
Every day news spotters and publishers are helping millions of content creators to be discovered. We appreciate and value the entire publishing value chain and everyone should get recognition: publishers, news spotters and the site or author of the content.
Publisher: the publisher ( curator of the information) gets recognized for their work each time they tweet, post or share their link with the world.
News Spotter: is recognized for the great content they shared, or pointed out each time their @user is mentioned in a manual or automatic promo tweet. As well we show each spotter responsible for sharing that information for your edition.
Note: we attribute the 1st news spotter that shared the link for your edition period, not the 1st person who ever shared that link!
Site or Author of content: We always link the reader back to the original source content so that site and author gets the traffic driven back to their site.
What about mentions and @replies on Twitter. Am I spamming my followers?
We believe that recognition to everyone involved in the curation process is important, and we let you decide if you will tweet automatically, or manually.
If you choose to promote your paper automatically, we will help you by selecting mentions for your News Spotters for that edition. If you choose to promote your Paper.li manually, you easily modify the tweet and choose your own News Spotter mentions and text for that edition.
On automatic promotional tweets, we have a 48 hour "one tweet policy" in place: No News Spotter will be mentioned more than once with a 48 hour period. This is to make certain that mentions don't get out of control.
What if News Spotters don't want to be mentioned?
1. Any News Spotter that does not want to be mentioned can send us a tweet @newscrier. They will automatically be blacklisted and will no longer be mentioned in promo tweets.
2. If a news spotter wants to be mentioned in general on Paper.li, but not for a specific Paper.li, they can contact the Paper.li owner and ask to be placed on their "blocked news spotters" list. Or they can contact us and we can do it for them.
What if blogger or content provider doesn't want his or her content to be published?
It's true that we cannot control Tweepers from sharing great content that they find, but we can control if it shows up for discovery on the pages of a Paper.li.
Any site owner that does not want more exposure or traffic driven to their website can contact us and ask to be blacklisted. We will make sure that their site's URL is never published again on the pages of a Paper.li
What does it cost?
A desire for discovery! Our base service is free.For marketers who would like total control over their advertising space, notifications and extended branding, we offer a 9$ per paper/per month service: Pro.