Help Forums/Using Paper.li/Promote your paper

Cross channel promotion

Kelly Hungerford
posted this on April 23, 2012 11:19

Now that you have fine-tuned your Paper.li, it's time to promote your Paper.li! Here's a run down of how you can share your Paper.li with friends, fans and other like mined people.

Share button: We've made it easy to share your passions with the world. At the top of each Paper.li you will find the share button: With one click you can either share your paper for Facebook, Twitter, LinkedIn, Google+, via Buffer or email - or embed your Paper.li.

Note: The manual tweet button at the top of your Paper.li allows you to customize your tweet. This is a great feature for publishers who want to control their daily message and choose their mentions. For LinkedIn this feature is also available; for FB you can only add a comment to your "like", for Buffer the text cannot be changed. In all cases you need to be logged in the services.

Paper_Share_New.jpg

Share via E-Mail:

To share your paper via email, just click on the icon. A new window will open where the title of the paper as well as the URL of your paper will be displayed. You can now enter the email address(es) the mail shall be sent to, your own email address as well as text.

Please note: The subject cannot be changed. Signing in to the AddThis service is optional.

Paper_email_share.jpg

 

Widgets:

We have 2 great promotional widgets that are available via the Embed icon on any Paper.li. 

Nomad: Embed your favorite paper.li on your website or blog. Size and color are fully customizable. 

Headlines: Embed a "Headline" widget on your site or blog displaying the latest Headline news and Topic Sections for the day.

More information


Auto Promote: send out automated daily tweets directly from your Twitter account every time the paper is updated. You can activate/de-active the auto tweet under the "promo tab" of your paper's settings. Please note that this functionality works only for papers that are created through a Twitter account. AND: For twice-a-day-papers, the promo tweet will only be posted for the first edition of that day, not for both editions.

 

Twitter_promo_box.jpg

 

Email Notifications: You can configure a daily digest to be sent to your subscribers under your "promo tab". Each time your paper automatically updates, we'll send them a nice digest showing them your top stories for the day. Additionally you can invite readers to subscribe to your paper via  email import.

Publishers of Pro papers can control when the notifications and promo tweet shall be sent. More information

Please note: For editions that have been manually updated with the "update paper now" button, no notifications will be sent. 

 

Facebook, Google+ and LinkedIn: 

Currently there are no permissions with Facebook, Google+ or LinkedIn that allow "auto promote" functionality, however you can  promote your favorite Paper.lis the old fashioned way with cut and paste.

 
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