What is

Screen_Shot_2014-03-13_at_12.57.07_AM.pngWhat is (pay-per-lee) is a content curation service that let's you turn socially shared content into beautiful online newspapers and newsletters.  But more than that, it's an easy to use, powerful tool that helps you save time by surfacing content (blogs, articles, sites, video,images) and people who are interested in the same topics that you are! 

How does it work?

You tell us what what type of content or topics you would like us monitor and we round it up as often as you wish, and present it to you in the form of an online newspaper. Then we send out email alerts, Tweets and social posts on your behalf letting your community know when the latest edition of fresh content is online. 

We save you the time and hassle of manually scouring the web (and multiple sources) to find the content you're looking for and deliver it to you automatically, as often as you wish.


What is online content curation? 

Online content curation is the organizing, filtering, presenting and sharing of the most relevant digital content for a specific audience. To surface content that means something to you and your audience, requires both technology and people working together. A content curation platform can never replace the expertise of the human content curator, so we do our best to make the gathering part of curating content easy so you can filter and edit. 

We believe that people (and not machines) are the ones qualified to make that final selection of content needed in order to identify the content that matters most to them, and for their audiences. We also believe that these same people can greatly help their own communities to find their way through this “massive content world” we live in. 


Why should I make a 

Because can save you time. Our service is used by tens of thousands of marketers, researchers, businesses, hobbyists on a daily basis for monitoring and marketing purposes. 








Screen Shot 2014-02-12 at 11.26.47 PM.png 

You can learn more about our service on the blog.  (By the way, the people in this article's main image are a few of the awesome members of this community!)




How does work?  



Create an account to create a paper.  What do you want your paper to be about?  

To begin, enter a few keywords to get started -or- paste in the URL of an article that interests you.  Using our new Genius Source, we pull from the millions of articles from social media sources and from RSS feeds to present to you a preview of related content.  

If your previewed content looks interesting, create a free paper!  (If not, try again with additional key words or an article URL) Once you create a paper, your paper will be updated, automatically, according to the Publishing Schedule you set.  You receive for each edition an email notifying you of fresh content.

You can further adjust your content by adding additional sources.

We don't hire any writers to "write content" for papers, all content you see has been curated into a paper via a publisher and the sources they have configured. 

I’ve created a, now what? 

  • Promote it! Automatically tweet out your's URL by activating a promo-tweet on Twitter, for free!  Publishers of Pro papers are afforded the full package to create customized messages and engage with their audience on Twitter, Facebook and LinkedIn.   Find out more about the Social Media Agent module, included in a Pro subscription.

  • Style it, embed it!  If you are a publisher of a free paper, you can use your paper as a way to discover interesting, relevant, topic-based content. Publishers of Pro papers can customize the look and feel of their web newspaper by choosing an easy ready-made layout, embed a widget or iFrame their paper on a website, bringing readers fresh content, automatically, on a schedule they choose.   Find out more about the Pro Web Newspaper module, included in a Pro subscription.

  • Email it! You'll receive email notifications in your own mailbox for each fresh edition of your paper, for free!  Publishers of Pro papers can maintain and develop relationships by sending out regular newsletters filled with collected content.  Find out more about the Pro Newsletter Service, included in a Pro subscription.


How does affect search engine rankings and affect SEO? 

Overall, the true value of your paper comes from the type and quality of content you choose to curate and share. Since papers are essentially news aggregators that present content already appearing elsewhere on the web, the power of is much more on the resourcing and distribution of content, rather than the SEO.  
But you can still optimize your paper's performance in Search Engines with your paper's title, subtitle and editor's note.  To improve SEO, you'll want to maximize your keywords in all of those areas.
Pro papers can customize and add meta tags and publishers of Pro papers on a custom domain are able to verify their domain with Google Search Console to help monitor and maintain their paper's presence in Google Search results.  

What are you doing to give credit where credit is due?

We appreciate and value the entire publishing value chain and believe everyone should get recognition for the part they play in sharing and curating: publishers, News Spotters and the site or author of the content. 


Publisher: a publisher of a paper is recognized by their own community for delivering good, topic relevant content when it saves them their own time in going out and finding it themselves.

The recognition a publisher receives can come in many different ways: views of their paper, open rates on emails, RTs, shares and last, but not least, a good old fashioned "thank you" from someone who appreciates the content they curate.   

News Spotter: a News Spotter is someone who shares a url that is curated into a paper. A News Spotter is recognized for the content they share with a @username mention in a Promo-Tweets and the tweet being displayed alongside the image, video or article. 

Site or Author of content:  Content authors and sites can count on traffic being driven back to them with a direct link back to the hosting article or site from a paper at any time. 


What about mentions and @replies on Twitter. Am I "spamming" my followers?

We believe that recognition to everyone involved in the curation process is important, and we let you decide if you will tweet automatically, or manually.

If you choose to promote your paper automatically, we will help you by selecting mentions for your News Spotters for that edition. If you choose to promote your manually, you easily modify the tweet and choose your own News Spotter mentions and text for that edition.

For automatic promotional tweets, we have a 48 hour "one tweet policy" in place: no News Spotter will be mentioned more than once with a 48 hour period. This is to make certain that mentions don't get out of control. 


What if News Spotters don't want to be mentioned? 

Anyone that does not want to be mentioned in a promo-tweet can send us a tweet @newscrier and they will be automatically blacklisted from mentions, or they can tweet us directly @paper_li and we'll manually place them on the blacklist. 

Lastly, publishers can also blacklist News Spotters directly from their paper. So if you find the content you tweeted curated into a paper, but prefer not to be a part of that publisher's future online editions, drop them a tweet and ask that they place you on their paper's blacklist.


What if blogger or content provider doesn't want his or her content to be published? 

We cannot control Tweeps from sharing public content, but we can control what shows up for discovery on the pages of a

Any site owner that doesn't wish to have traffic driven to their website can contact us and ask to be blacklisted. We will make sure that their site's domain is no longer processed on the pages of a


What does it cost?  

A desire for discovery! Our basic service is free of charge!





PRO badge.png  A Pro subscription is per month, per paper and includes three Pro modules (Social Media Agent, Web Newspaper and Newsletter Service) to help you save time, build community and market your business.  Learn more 


Last update: Julia, April 10 2018

Was this article helpful?
51 out of 51 found this helpful
Have more questions? Submit a request


Powered by Zendesk