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Promote! An overview of cross channel promotion

Now that you have fine-tuned your Paper.li, it's time to promote your Paper.li!

Here's a overview of how you (or your readers) can share your Paper.li with friends, fans and other like minded people. 

 

Promote using automated promo-posts, promo-tweets

Publishers can activate automated posts directly to their Twitter accounts every time the paper is updated. *   Publishers can customize the post, add hashtag(s), and for twitter, include (or exclude) mentions.  

Screen shot 2010-12-22 at 09.38.05.png Pro publishers can choose to promote on their own timelines and also to their Facebook or LinkedIn timelines or any page they manage. 

 

Promote to your paper.li subscribers using email notifications 

Subscribers are sent an email notification each time the paper automatically updates.

Screen shot 2010-12-22 at 09.38.05.png Pro publishers can choose between three different flavors of email notifications to share their paper: a simple alert sharing only the featured article, an email that includes the headlines, or the full first page of their paper.  In addition, for Pro papers, all three email notification types are fully customizable!  Add your own personalized message, customize the subject line, add a "from email alias" to replace noreply@paper.li and add your paper banner.  

Screen shot 2010-12-22 at 09.38.05.png Pro publishers who maintain their own mailing lists outside of paper.li can send out any of our three email notification types using a third party service.   Pro publishers can export, then copy/ paste the HTML code into any third party mail service.  Add your own message, ask the reader to subscribe or include a call to action.  

*  For editions that have been manually updated with the "Fetch New Content" button, no Email Notifications or Promo-posts are sent.    Screen shot 2010-12-22 at 09.38.05.png Pro publishers also have the option to enable Manual Promotion..

 

Invite your friends and colleagues to subscribe

Trying to build your paper's subscriber list?  Screen shot 2010-12-22 at 09.38.05.png Pro publishers can send their email contacts an invitation to subscribe to their paper with a few clicks of the mouse.  

 

Promote by embedding your paper in your website or blog

Pro Publishers can supercharge their blog or website by embedding their Paper.li paper on their blog or site.  Treat readers to freshly curated news, using one of our customizable widgets or an iframe.

Choose from one of three different embeds to supercharge your blog or website:

  • Screen shot 2010-12-22 at 09.38.05.png Headlines widget: a smaller size, customizable widget which features your headlines only. Default width is 200px.   Example

  • Screen shot 2010-12-22 at 09.38.05.png Nomad widget:  presents another customizable, alternate view of your entire paper.   Default (and minimum) dimensions are 390px width by 480px height.  Example

  • Screen shot 2010-12-22 at 09.38.05.png iframe: Pro publishers can embed their entire paper, with any customizations, custom ads, and top banner intact.   Example

 

Promote your newsletter and paper by embedding a subscription widget on your site

Screen shot 2010-12-22 at 09.38.05.png Pro publishers can install a subscription widget on their outside website so that readers can subscribe directly to their newsletter quickly and efficiently.  See how one of our favorite publishers is using both the Nomad widget and the Subscription widget on his site here!

 

Social sharing buttons

  Screen_Shot_2014-04-12_at_10.07.14_AM.png    

We've made it simple for your readers to share your paper at any time on social media, email, buffer and many other services, using the share bar on the left hand side of your paper.  With one click you or your readers can share your paper on Facebook, Twitter, or LinkedIn.  

Clicking on the  Screen_Shot_2014-04-12_at_10.18.11_AM.png button will give your readers additional options, including G+, email, or buffer. 

 

Promote a single article

Every article, photo and video on the current edition of your paper can be shared by your readers or by you on your preferred social channel.

You have the option to promote on Twitter, Facebook, or the additional social channels Google+, LinkedIn, via Buffer or email when you click on the "share arrow".

For videos and photos, all promotion channels are found when you click the arrow on the top right corner.    

Screen_Shot_2014-09-26_at_8.05.30_PM_2.png

 

Promote, but promote with care!

So now you have the tools necessary to help you promote your content make sure your content is worthy of promotion! Here's an article on the dangers of auto-promoting.

The sad truth is that you can never make a second first impression. Make sure the content you are posting is the best content for you and your community.  

Here are a few tips that can help:

  • Take a look at your paper daily and dispose of any news that’s not relevant or on topic. 
  • Customize your promotional messages! We love the " Daily is out!" but your community may not.
  • Add a @ or a # in the title of your tweet or post. It will help your paper surface in searches
  • Don't post the same message across all channels; mix it up!
  • Check your stats. If you aren't seeing an increase in views or subscriptions, ask your followers what they think
  • Don't settle for the basic default settings for your paper.  Brand your paper! Upload custom backgrounds, banners and logos. Papers that are branded generate almost 6x as many views as non-branded papers! If you need help with improving the look and feel of your paper, don't hesitate to contact support.

 

Screen Shot 2013-08-18 at 8.15.01 PM.png Haven't taken the Pro plunge yet for $9 USD/month?  Go PRO!

 

 

Last updated: Julia Yaziji, January 5, 2017

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