Optimizing Search Engine Performance

PRO badge.png Options for PRO papers to optimize Search Engine Performance
Overall, the true value of your paper comes from the type and quality of content you choose to curate and share. Since papers are essentially news aggregators that present content already appearing elsewhere on the web, the power of is much more on the resourcing and distribution of content, rather than the SEO.  
But you can still optimize your paper's performance in Search Engines with your paper's title, subtitle and editor's note.  To improve SEO, you'll want to maximize your keywords in all of those areas. papers automatically grab the paper's subtitle and place it into a description meta tag by default.  If you do not have a subtitle, then we'll use an extract of your editor's note for the description tag.
Screen_Shot_2018-03-22_at_3.52.13_PM.png Starting today, Pro papers have the option to customize the default description meta tag and to add a new keyword meta tag.

For those PRO papers on custom domains, we also advise verifying your domain with Google Search Console to help you monitor and maintain your paper's presence in Google Search results.  You don't have to sign up for Search Console for your paper to be included in Google's search results, but doing so can help you understand how Google views your site and optimize its performance in search results. 

To add or customize your keywords and description meta tags -or- to verify your domain with Google Search Console, learn more here.


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