When readers land on your paper, sometimes they just need a little encouragement to become part of your fan base. Pro users can give their readers a small nudge to subscribe by turning on an overlay window that brings up the option to subscribe.
Activate the overlay invite window
Click on your Newsletter Settings
Then, Options tab > Attract Subscribers and enable the Subscribe Popup toggle button.
The next time a reader lands on your page, after 10 seconds, an overlay window will appear, similar to the one above.
If a reader clicks "no thanks", he won't see the modal window again...
* modal invite window will only appear on a paper if a publisher is not signed in. If you are signed into your own paper, the modal invite window will not appear. To test your modal window, sign out of your paper. (You may also need to clear your cookies if you clicked "no thanks")