I'm wanting to better understand through Google Analytics the age, gender, and interests of who is viewing my paper, however, the Google tracking code needs to edited. Please see below:
Google states the fix below (in bold):
To implement Display Advertising features for Universal Analytics, insert the bold line into your existing tracking code between the
'send' commands, as seen in this example:
ga('create', 'UA-XXXXXX-XX', 'example.com');
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